At the end of 2012 El Corte Inglés began to redesign its digital business strategy and, creating a team of freelance professionals (team of which) and together with the development team of El Corte Inglés and together with the help of The Cocktail as a strategic partner and the internal teams of the company, we work on the digital transformation route of the company in its Fashion Digital Marketing department.
The development of an ad-hoc CMS and the necessary technological infrastructure allowed the launch of the site in record time, and the management and development of each and every one of the covers and campaigns necessary to respond to the requirements of the Fashion Department. In the same way, the work of the internal studies was organized and guidelines were established at a visual and photographic level to improve and homogenize the image of both the product and the campaigns and lookbooks of the company.
New Online Photographic Guidelines.
During that period, we develop and create with a small freelancers team of stylists and photographers, inspirational, editorial and campaign-based online content
Developing layouts for landing pages, category and affiliate banners, email newsletters and social media platforms. Designing, developing and implementing innovative web design concepts (animations, effects and features) for the entire site, all apps and social media platforms and making a continuous improvement of the website