From 2014 to 2016 we helped to design and create with the internal creative and photography teams of El Corte Inglés the tone, style and look and feel of the communications of Fashion campaigns and actions and website communications and lookbooks.
From make up to acting or light, but also with the graphics, compositions and typography style, we worked together with the programmers and code developers to develop and create a new CMS for the Fashion Dept. of the company.
Each campaign, together with the design teams of the own brands of El Corte Inglés, we developed and executed the corresponding Lookbook to be used online in the fashion communications of the group.
We also create small campaigns named "actions", in which we developed a theme (weddings, accessories, top 10) at a photographic and creative level, to create them a special space on the fashion website for this ex-profeso created campaigns.