Fashion & Lifestyle
We helped create_
Art direction, Signage and wayfinding, merchandising, corporate photography, instore campaigns.
From 2012 to 2014.
C&A Merchandising Dept. , Animals on the Underground, C&A Architecture Dept. , C&A Marketing Dept. , Miguel T. Udaondo (Concept & Development).
New Concept Stores
In Düsseldorf, Madrid, Prague and Paris, the new C&A flagship stores introduce an evolved shopping experience and store design to the high street. The store concept – developed by in-house designers – interprets our brand promise “Inspired by life”, and enhances the shopping experience by merging coordinated merchandise themes with a creative and one-of-a-kind design concept, for example bicycles as clothing racks and dressing rooms with park benches.
New Signage and Graphics
With the developing of this new stores we create also a new visual language for the signage and wayfinding. We also collaborate with the British studio Animals on the Underground for create a variety of mixed graphics related with clothing and created using only the lines, stations and junctions of underground railway maps.
New Merchandising Guidelines
All the new stores used the new Merchandising Guidelines created for that new spaces. With new merchandisng teams we managed this new project, and we developed and implemented C&A’s creative visual merchandising concepts.
In the new Concept Stores we made a new development of new visual merchandising props for all product categories with Visplay, a company part of Vitra. We were a liaise with VM Retail Team on window schemes and prop allocation and we supported the VM Retail Team with key installs.
During 3 seasons and for all C&A countries we managed and supported the development of the brand's creative vision and strategy into window roll out schemes.