Fashion & Lifestyle
We helped create_
Art direction, video campaigns, online&offline campaigns, merchandising, corporate photography, instore campaigns.
From 2012 to 2014.
C&A Merchandising Dept. , Motionplastic, Alejandro Pereira, Daniel Gonzalez Elizondo, C&A Marketing Dept. , Miguel T. Udaondo (Concept, Development & Graphics).
During the campaigns and supporting intakes of new collections, we produced and developed every 2 month a new shooting with a theme and an image related to the clothes of the season. These photos are placed in the shop in the areas corresponding to the clothes photographed and help the client to get an idea of the possible looks and combinations that can be made with the clothes placed in the store.
At the same time, these photographs provide a constant and fresh material to be used in social networks.
C&A New Photographic Language
One new style. A design brand needs to be able to adapt to season, trends and the everyday life. With the help of Daniel Gonzalez Elizondo and Alejandro Pereira we create and develope a nd new photographic language with a clean image, subtle retouch and a powerful image.
In parallel to the shooting of each campaign, we also created and developed some short videos to showcase in stores and social networks, seamlessly linking the collection and the garments of the campaign photos of the store with the video and, adding an imaginative component to each intake.