Fashion & Lifestyle
We helped create_
Art direction, branding, corporate identity & packaging and print design.
From 2012 to 2014.
C&A Merchandising Dept. , Familjen Pangea, Stockholm Design Lab, C&A Marketing Dept. , Miguel T. Udaondo (Concept, Development & Graphics).
The new C&A brand identity is build on 3 cornerstones: the C&A Logotype, the new Colour Scheme and the new and unique C&A Typography. This foundation, combined with C&A´s new photographic language elevates the C&A brand to a higher level.
One new style. A design brand needs to be able to adapt to season, trends and the everyday life. Therefore the use of the C&A logotype has evolved from just the corporate blue and red, to white on color, and color on color. The corporate logo is still in use, but restricted to corporate situations.
C&A Colour Scheme.
A clear and dinamic new direction. The expanded color scheme born from the original C&A blue and red allow C&A to act as a modern design company. The color scheme is inspired by the warm red and cold blue contrasting colors of the C&A logo. Injecting color into newC&A identity adds freshness, life and modern feeling. Subtle and soft tones are more appealing to her.
C&A Sans and C&A Script fonts.
In 2014, Familjen Pangea developed two unique fonts for C&A in cooperation with Stockholm Design Lab. These fonts are C&A Sans and C&A Script. Letters that served as an inspiration to C&A Sans were from the Dutch foundry Johannes Enschedé en Zonen in Haarlem, printed in 1932.